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Company Overview
Avon, the company for women, is a leading global beauty company, with $10 billion in annual revenue. As the world's largest
direct seller, Avon markets to women in more than 100 countries through 5.4 million independent Avon Sales Representatives.
Avon's product line includes beauty products, fashion jewelry and apparel, and features such well-recognized brand names as
Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and Mark.
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ANEW
Anew is the world’s leading mass market anti-aging skin care brand offering breakthrough products
infused with innovative technology at affordable prices.
Avon revolutionized skin care in 1992, when it was the first company to launch an anti-aging product containing Alpha Hydroxy
Acids, which was Anew Perfecting Complex for Face.
The Anew brand boasts an assortment of skin care products that fight all stages of the aging process, whether our
customer is preventing the early signs of aging in her 20s, or restoring the youthful texture of her complexion in her 50s.
Anew is also well-known for pioneering products that serve as at-home alternatives to professional cosmetic treatments.
Anew ‘s product portfolio includes:
- Anew Clinical ThermaFirm Face Lifting Cream, a treatment with Triple Sonic Technology to firm, tighten
and rejuvenate skin to look smoother and revitalized—the at-home alternative to thermal facelifts.
- Anew Alternative Intensive Age Treatment, Avon’s first skin care product that fuses Eastern
plant therapies with advanced Western technology to help fight and undo the signs of aging.
- Anew Alternative Photo-Radiance Treatment SPF 15 UVA/UVB, a treatment powered by Photo-Cell Technology that
is formulated to reverse sun damage, and addresses dark spots and uneven skin tone.
- Anew Clinical Advanced Retexturizing Peel, a ready-to-use retexturing treatment that peels
away dullness and visible age damage to restore skin’s radiance and youth.
- Anew Clinical Eye Lift, the first-ever dual eye treatment that “lifts” both the lower
and upper eye areas for dramatically younger-looking skin.
- Anew Clinical Deep Crease Concentrate with Bo-Hylurox™ a powerful serum with a blend of natural,
active ingredients. Formulated with portulaca, Avon’s patented extract to make hard-to-treat creases (or
‘expression lines’) look more relaxed.
- Anew Clinical Line and Wrinkle Corrector, a skin care treatment that renews, rebuilds and
regenerates skin from within. Quadruple-Patented Technology Derma-3X Technology™ stimulates production of the three
key dimensions of age-vulnerable skin:
- Anew Retroactive, an anti-aging skin care line for women 25 and older that helps fight the
early stages of the aging process by smoothing fine lines, uneven texture and dullness.
- Anew Force Extra, an anti-aging skin care line for women 35 and older that helps fight mini-crow’s
feet and smile lines that begin to appear early. Force Extra is infused with triple-lifting formulas to visibly lift,
firm and rejuvenate skin.
- Anew Ultimate, an anti-aging skin care line for women 45 and older that helps reverse advanced signs
of aging. Infused with exclusive Avon ingredients, Anew Ultimate improves the look of skin that has been damaged by
aging and sun exposure.
Skin so Soft
Skin So Soft, is one of Avon’s best-loved brands offering a line of bath and body products for all skin
types. Since the launch of the brand’s famous bath oil in 1961, Skin So Soft has evolved over the years to an
extended line of brands that include Daily Moisture, Renew & Refresh, Soft & Glow, Fresh & Smooth and
Soft & Firm that provide skin smoothing and skin caring benefits.
Skin So Soft has also expanded beyond bath and body care with the launch of products that help protect against
insects. This led to the development of the Skin So Soft Bug Guard PLUS line of products that use IR 3535 in
8 DEET-free formulations that are easy to use for the whole family.
In February 2007, Avon will launch Skin So Soft Fusions Dual Softening Body Wash, the first body wash that
fuses an exfoliating formula with an ultra-conditioning cleanser.
Recent Skin So Soft products include:
- Skin So Soft Bug Guard IR 3535 Expedition and Skin So Soft Bug Guard Plus Picaridin,
deliver long-lasting insect repellency and are available as pump and aerosol sprays.
- Skin So Soft Bug Guard Plus IR3535 Unscented SPF 15 Sunscreen Spray, an EPA-registered DEET-free
SPF 15 aerosol.
- Skin So Soft Satin Glow, a daily body moisturizer that gradually develops a natural, healthy summer glow.
- Skin So Soft Fresh & Smooth, a line of hair removal products such as shaving gel and waxing kits to
effectively remove hair, leaving skin silky and smooth.
Naturals
Avon Naturals is Avon’s popular line of value-priced bath and body care products. Dermatologically tested
and fragrance-screened, Avon Naturals products are safe for all skin types.
Avon Naturals offers an array of gentle, moisturizing cleansers, lotions, and body sprays that create a light bath
experience and are available in a variety of refreshing scents such as lavender and chamomile, gardenia, raspberry, peach,
and cucumber melon.
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Avon Color and Beyond Color
Avon Color is Avon’s flagship global color cosmetics brand which offers a variety of color cosmetics products,
including foundations, powders, lip, eye and nail products. Avon Color’s palettes contain shades that suit the
skin tones of women of all ethnicities.
Avon Color provides superior innovation and high-technology in its products to deliver beauty and treatment-related
benefits that make women look and feel their best. Avon Color has over the decades brought scientific advances to the
beauty market with the launch of hit products such as Glimmersticks eyeliners and lipliners, slim-line mechanical color
pencils that allow for a smoother application, and Glazewear Liquid Lip Color, which contains patented Thixotropic
Gellant System that moisturizes lips with Vitamins A, C, and E.
In 2006, Avon announced a creative partnership with celebrity makeup artist Jillian Dempsey to refresh shade palettes,
launch limited-edition seasonal color collections and develop new product concepts, beginning in Spring 2007. Ms. Dempsey
will also work with mark, Avon’s youth beauty brand, in the areas of textures, shade development, product forms
and packaging.
Avon Color’s product portfolio includes:
- Avon Instant Manicure self-adhesive dry nail enamel strips which can be applied to the nail and then formed
to fit. The shiny nail color and perfect finish lasts longer than traditional nail enamel.
- superFULL mascara, a volumizing mascara that makes lashes up to five times fuller.
- Daring Definition Mousse Mascara, which contains exclusive Aerosphere Technology to create a light mousse
mascara that expands lashes for extreme definition and coats every lash for the deepest, darkest color.
- Shine Supreme Lip Color, features Avon’s first-to-market, patent-pending Rejuvi-Shine
Technology, an exclusive blend of emollients, which adhere to the lips to deliver long-lasting color, and clear shine polymers
which rise to the surface creating high, volume shine.
- My Lip Miracle, features breakthrough intuitive color technology, including new films that build exceptional
shine and hydrophobic pigments that provide long wear with comfort. Liquiwax esters and gelled jojoba also add a cushioned
and ultra-moisturizing feel.
Beyond Color is a leading anti-aging color cosmetics brand enriched with sophisticated ingredients
and Avon’s patented technology to improve and enhance skin’s texture around the eyes, cheeks and lips. Beyond
Color combines the benefits of anti-aging technology and an expansive color palette of radiant hues that suit the skin
tones of women of all ethnicities.
Beyond Color uses exclusive technologies such as Vita Color Complex, which helps boost cellular energy to smooth lines
and wrinkles and firm and tighten skin. Other technologies used in Beyond Color products include Skin Lift Technology
which contains a 3D polymer to tighten skin, and the Retinex Plumping Complex which contains retinol to exfoliate and restore
skin to its more youthful counters.
Beyond Color’s product portfolio includes:
- Avon Beyond Color Plumping Lip Color SPF with Double the Retinol, a lipstick formulated with a double dose
of Retinol to help stimulate collagen renewal for lips that are firmer, youthful and more supple in appearance.
- Avon Beyond Color Lip Recovery Cream, an Avon innovation, a full color lip balm that instantly reduces the
appearance of chapped lips. Beyond Color Lip Recovery Cream is the first of its kind to combine treatment and
color in one remarkable lip product, providing sumptuous color that re-texturizes and reconditions lips.
- Avon Beyond Color Radiant Lifting Foundation SPF 12, a foundation with exclusive skin-lifting ingredients
works to tone, firm and lift while liquid vitamin-enriched color blends seamlessly with your skin for a naturally flawless,
radiant look.
Advanced Techniques
Advance Techniques salon-quality products serve the needs of every hair type, age group and ethnic
background. As a recognized hair care brand among Avon customers, Advance Techniques delivers a wide range of shampoos,
conditioners and styling products.
Advance Techniques launched in 2000, offering a broad selection of high performance hair care products to accommodate
a diverse consumer base. Since then, Advance Techniques products have been reformulated to include Creatine, an essential
skin care ingredient that strengthens and repairs hair from root to tip. Creatine also protects hair against damage caused
by heat styling and chemical processes.
Advance Techniques offers shampoos, conditioners and styling products in the following four hair care categories to
meet the needs of every woman.
Volume and Texture, formulated with Creatine Plus Amino Peptides to plump fine, lifeless hair.
Straight and Sleek, formulated with Creatine Plus Silicone Smoothers to tame and illuminate out of control hair
for a smooth polished look.
Color Protection, formulated with Creatine Plus an Anti-Oxidant & UV Filter Complex to protect the brilliance
and health of color-treated hair.
Daily Results, formulated with Creatine plus-Pro-Vitamin B5 to help improve the condition and manageability of
hair.
Intense Repair, formulated with Creatine plus Hyaluronic Moisture System to treat and repair dry, damaged hair.
mark
Avon's burgeoning global direct-selling beauty business, mark.(TM) is the number two trend
brand in the world and focuses on the fast-growing market for young women. mark. is the beauty brand that celebrates
remarkable young women who are making their mark in the world.
mark.’s vision is to provide young women
with an engaging product line, a direct-selling opportunity, and a unique brand experience that engages them in a world of
community, participation and empowerment.
mark. taps directly into young women's existing and daily beauty rituals. The product line of
cosmetics and related products offers fun, fresh, modern packaging; affordable pricing; and unique products offered in their
own separate "magalog," featuring editorial material pertinent to young women.
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Fragrance
As the world’s largest manufacturer of mass market perfumes, Avon offers affordable scents with upscale
packaging so that all women can enjoy the Avon fragrance experience.
Originally known as The California Perfume Company, Avon began its fragrance legacy in 1886 when it introduced
Little Dot Perfumes. Since then, blockbuster icons like Little Black Dress, Far Away, Sweet Honesty, Rare
Gold and Imari have been legendary among our customers.
In 2004, Avon launched its first prestige fragrance trilogy Today,Tomorrow, Always, supported by Avon
spokeswoman Salma Hayek. Avon’s prestige fragrance collection is well-suited for the customer who is willing to spend
more on her fragrance.
Avon also manufactures fragrances for men. In 2006, Avon launched Derek Jeter Driven its new fragrance
by baseball star Derek Jeter. Other popular fragrances for men include Blue Rush, Black Suede and Wild Country.
Several of Avon fragrances for both men and women extend to a line of ancillary products such as body creams
and lotions.
Avon fragrance portfolio includes:
- Crystal Aura, Avon’s latest fragrance which combines star fruit and amethyst rose with
a radiant blend of musk and woods packaged beautifully with a crystal motif.
- Derek Jeter Driven, the new fragrance for men
- Extraordinary which combines the richness of chocolate truffles and the sparkling effervescence
of champagne
- Today, Tomorrow, Always, Avon’s first prestige fragrance trilogy promoted by Avon spokesperson
Salma Hayek.
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